Module One: Telemedicine Appointments Optimization
• How to set up your space for telemedicine calls (audio, background space, video, etc).
• A checklist to send to patients in advance to maximize their visit (including ensuring they have privacy so they can take clothes off if needed during the exam).
• Best practices to ask better questions and listen more intently since the doctor can’t rely on visual cues as much as in person.
Module Two: Online Community Building for Patient Attraction
• Setting up your practice’s Facebook Fan Page and Instagram.
• Mapping out your core messaging and the types of content you should be posting.
• Best practices for writing engaging social media post that convert.
• Creative ways to market your practice and get attention when competing with companies who have extensive marketing budgets.
Module Three: Staying Connected with Existing Patients to Increase Retention & Visits
• How to build high value monthly or bi-weekly newsletters
• How to drive your patients to join your online communities (Facebook Page and Instagram)
• Templates on how to educate your patients on why booking their telemedicine visits with you instead of the ‘bigger’ companies is better for their health.
Module Four: Landing Free Media to Increase Visibility
• How to create newsworthy media pitches so the media uses you/your Practice in stories.
• Keys to developing ‘hooks’ that grab the media’s attention.
• Steps to find and connect with the right journalists.
• Script templates for reaching out and follow up with the media.
• How to re-purpose your media interviews in your social media and with your patients to increase credibility and stay front of mind
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